Update on EPIC
Ethanol has received a lot of media attention lately. Chuck Zimmerman interviewed Tom Slunecka, Executive Director of the Ethanol Promotion & Information Council to find out why. He provides reasons that include new energy legislation, auto manufacturers who have announced new models built specifically to run on ethanol, the pressure on gas supplies due to the recent hurricanes and higher gas prices. Slunecka also says that EPIC has conducted some recent promotions that show that although consumers may be aware of ethanol, they aren’t sure just how it affects them personally and they don’t yet associate it with the fuel they pump into their cars. This is why EPIC is working on an ethanol brand to help fuel retailers and producers develop a sustainable positive image and demand for ethanol. You can listen to Chuck’s interview with Tom here:
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