Blog
The three major ethanol producer groups are working together to combat negative publicity and keep ethanol moving forward.
Ethanol Promotion and Information Council Executive Director Toni Nuernberg says the three groups - EPIC, the Renewable Fuels Association, and the American Coalition for Ethanol - complement each other.
“All three of us have a roll to play in this industry,” Nuernberg says. “We are looking at all the initiatives under way by the different organizations, how we can work together, and make sure we’re not duplicating effort.”
EPIC’s main focus is to drive demand with consumers, while RFA’s role is to protect and promote policy in Washington DC, and ACE is the grassroots organization dedicated to expansion of ethanol production.
Because of the three different roles, Nuernberg says all three groups should be supported by the industry. “It’s all equally important and will benefit plants long-term,” she says.
EPIC has just started a major national advertising campaign, which also includes three syndicated radio programs - The Wall Street Journal, NPR Car Talk and Bill O’Reilly. Nuernberg says they are very pleased to have the support of O’Reilly in the effort.
Listen to an interview with Toni Nuernberg from the 2008 FEW here about the ethanol industry’s promotional efforts:
Read more on 
June 20th, 2008 at 11:53 pm
Hi, I think the Ethanol industry is doing a great job except for reaching the young people through the internet. I have spoken to many in the 18-25 age group and they are very uneducated about Ethanol. What they do know is the propaganda that is put out buy certain media such as taking away the food supply and other false images. Epic should talk to the high school/college level kids to see what they know or don’t know. Start with the young people’s favorite web sites such as Google, Yahoo, YouTube, FaceBook etc. Talk to the kids and tell them the positive side of the Ethanol story, they really need the education especially here in California.