Missouri Ethanol Group Reaches Out to Consumers
Missouri’s ethanol producers are reaching out to consumers with a new website and print ad campaign.
The Missouri Renewable Fuels Association (MoRFA) website contains research and information about ethanol, links to other renewable fuel articles and an overview of the state’s farmer-owned biorefineries. Also featured on the new site are three print ads currently running in many Missouri newspapers that address common misconceptions and promote the benefits of ethanol.
“The MoRFA’s new Web site, combined with an effective informational campaign, highlights how ethanol is helping rebuild our economy and local communities by keeping dollars here at home,” said Gene Millard, MoRFA president and chairman of Golden Triangle Energy Cooperative, a farmer-owned ethanol plant in Craig, Mo.
MoRFA brings together leadership from the state’s six farmer-owned ethanol plants to foster the development of renewable fuels in Missouri. In partnership with the Missouri Corn Growers Association, MoRFA members include POET Biorefining – Macon, Golden Triangle Energy Cooperative, Mid-Missouri Energy in Malta Bend, Mo., POET Biorefining – Laddonia, LifeLine Foods in St. Joseph, Mo., and Show Me Ethanol in Carrollton, Mo.
1 Comment »
Reece
Thank goodness that SOMEONE is finally stimulating a discussion among consumers. With EPIC gone, and Growth Energy distracted by DC lobbying, someone needs to take the compelling message to the consumers, to promote the ethanol alternative to OPEC and Big Oil. I am glad that their campaign is edgy and direct. Great job, MoRFA!
The ethanol industry is going to have to unite and land on an effective ad campaign, with enough media weight behind it to have some impact nationwide. This campaign is the first encouraging sign I have seen in many months…
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