New Ethanol Awareness Efforts
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Posted by Cindy Zimmerman – July 13th, 2009
The Renewable Fuels Association is targeting motorcyclists and increasing its on-line presence with new marketing efforts.
This edition of “The Ethanol Report” features an interview with Renewable Fuels Association Director of Market Development Robert White about some new tactics they are using to promote ethanol and answer questions about its use. White talks in particular about one upcoming event that will target thousands of motorcycle enthusiasts, RFA’s new website “Choose Ethanol,” and using social media tools to reach out to the public.
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Ken
Ethanol makers and supporters need to reach out to various fuel users. Motorcycle, boaters, lawn tractors, small motor users like chain saws and others to get them on the ethanol band wagon.
Those manufacturers need to make their products ethanol compatible.
The sooner they get on board the less complaints there will be about ethanol.
I also have an issue with the big auto makers. They are making their large vehicles ethanol compatible but are leaving out the smaller vehicles and motors. People that buy smaller fuel efficient vehicles want to use ethanol.
Ethanol associations need to address these issues with the manufacturers.
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