“If Coke and Pepsi put out a study that said sugar-free Kool-Aid is bad for you, I’m sure people would question that,” says Senior Vice President of the American Coalition for Ethanol (ACE) Ron Lamberty, as he lamented the fact that most media aren’t questioning the American Petroleum Institute’s … aka Big Oil … claims against ethanol. “You spend all your time trying to correct something that wasn’t true in the first place. It’s been effective for them. That’s why they do it. The media [needs to do its job] and push back on these guys and ask them, ‘Why are they doing this?’”
Ron pointed out that API’s study that tried to show E15 would damage a vehicle is motivated by one thing: hanging on to your money spent on their non-renewable fuel.
“Nothing strikes more fear in [petroleum marketers'] hearts than seeing their customers across the street buying something from a competitor and that something is something they don’t sell.”
Listen to more of Joanna’s interview with Ron at the recent Iowa Renewable Fuels Association conference here: Ron Lamberty
View the IRFA Renewable Fuels Summit Photo Album.