Can Farm Movies Improve Ag’s Image?

New Holland ZimmPollOur latest ZimmPoll asked the question, “Do you think farm movies can help the public image of agriculture?”

It looks like the majority polled believe these farm movies can play a positive role in improving the agricultural industries image. Getting people to theaters to watch them might be tricky, but the old fashioned word-of-mouth advertising could be the ticket. I, personally, am eager to watch them and share with friends and family.

Our poll results:

  • Definitely – 38%
  • Maybe – 27%
  • No – 11%
  • Not sure – 4%
  • Can’t hurt – 15%
  • Other – 5%

Our new ZimmPoll is now live and asks the question, “What’s the largest percentage of your 2014 marketing budget?”

Next week is the annual Agri-Marketing Conference in Jacksonville, FL. Agribusiness/agency/media and more will be networking and participating in professional development activities. We’re pretty sure this question will be a part of the conversation.

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