The Corn Farmers Coalition is educating policymakers in D.C. about how U.S. family farmers produce corn, (also used to produce ethanol) the top crop in the nation. Sponsored by the National Corn Growers Association (NCGA) and its state affiliates, the campaign showcases how innovative and high-tech corn farmers have become by introducing a foundation of facts about farmers and farmers. The campaign will also benefit consumers, who according to a recent ZimmPoll, ag marketing is “not so good”.
“This has always been a crucial time of year in Washington to make sure our lawmakers and those who influence them remember the importance of corn farming to our nation and our economy,” said Pam Johnson, NCGA president and a corn grower in Iowa. “Our state corn checkoff programs have seen the importance of this program each year for educating a very important audience about this essential crop and its high value.”
The campaign launched June 1, 2013 with a major advertising presence in Washington that puts prominent facts about family farmers in front of thousands on Capitol Hill, starting with “station domination” at Union Station through the month of June. The large-format ads will travel to the Capitol South Metro station for July. In addition, online advertising will appear influential Hill publications. Continue reading