THE WWD LIST: SEE THE SITES THE TOP 10 FAVORITE INTERNET APPAREL SHOPPING SITES FOR MEN AGED 13 AND OLDER. here oldnavy printable coupons
WWD December 8, 2003 In March of this year, 2,800 men aged 13 and older were asked to name their favorite Internet site for apparel shopping. The resulting 10 Web sites are the stalwart bread-and-butter brands. There were few surprises on the list, other than Amazon, which is better known for its book selection than men’s fashion.
1. LANDSEND.COM Men who named it their favorite apparel site: 7.6 percent Respondents said product quality was their number one reason for choosing this comprehensive site, which offers everything from underwear to suits. Landsend.com also accepts custom orders online: dress shirts, tailored twill pants, jeans and chinos. A two-button super 120s suit, by the way, will set you back $255.
Lands’ End, 5 Lands’ End Lane, Dodgeville, WI 53595, 608-935-9341, www.landsend.com 2. EBAY.COM Men who named it their favorite apparel site: 7.1 percent Not surprisingly, men named price as their primary reason for shopping eBay. A recent tour of this auction site revealed thousands of men’s wear items for sale, including a 40 regular Oxxford suit (bids start at $9.99!) and a T-shirt that reads “Iraq first, then France,” also at $9.99.
eBay, 2145 Hamilton Avenue, San Jose, CA 95125, 408-376-7400, www.ebay.com 3. OLDNAVY.COM Men who named it their favorite apparel site: 5.8 percent Price was men’s primary reason for visiting this site, too, and oldnavy.com knows it, touting, “Khakis, shirts, shorts and more now $20 and under.” There’s also an extensive “bargain” section for other marked-down items.
Old Navy, 2 Folsom Street, San Francisco, CA 94105, 650-952-4400, www.oldnavy.com 4. EDDIEBAUER.COM Men who named it their favorite apparel site: 5 percent The men who chose this site as their favorite most often said it has the styles they liked. The site’s best sellers include T-shirts, sweatshirts and parkas. Its business-casual section offers mostly button-front shirts and chinos.
Eddie Bauer, 15010 Northeast 36th Street, Redmond, WA 98052, 425-755-6100, www.eddiebauer.com 5.(1) AMAZON.COM Men who named it their favorite apparel site: 4.7 percent Who knew Amazon.com sold apparel? Apparently survey respondents did, who said the site had the brands they were looking for. Foot Locker, Nike, Lands’ End, Nordstrom, Fossil, Jos. A. Bank and International Male are some of the site’s more high-visibility partners.
Amazon.com, 1200 12th Avenue South, Suite 1200, Seattle, WA 98144, 206-266-1000, www.amazon.com 6. (1) JCPENNEY.COM Men who named it their favorite apparel site: 4.7 percent Price was the primary reason men gave for visiting this site, which allows shoppers to peruse by brand (e.g., Arizona, St. John’s Bay, Dockers); special size (extra tall, big regular, big tall), or category (young men’s, business casual, “spring break”). Jcpenney.com also offers a variety of “complete looks” for the guy who can’t match. in our site oldnavy printable coupons
J.C. Penney, 6501 Legacy Drive, Plano, TX 75024-3698, 972-431-1000, www.jcpenney.com 7.(1) JCREW.COM Men who named it their favorite apparel site: 4.7 percent Surfing the J. Crew Web site is much like flipping through its catalog, and men who chose this site were most likely to name variety and/or selection as their reason for doing so. Seriously, does any other retailer offer a greater selection of novelty-print boxer shorts? We doubt it.
J. Crew, 770 Broadway, New York, NY 10003, 212-209-2500, www.jcrew.com 8. BLAIR.COM Men who named it their favorite apparel site: 3.9 percent Although men said price was their number one reason for shopping here, we enjoyed this tidbit found on Blair.com: In 1910, John L. Blair Sr. began his business by selling black raincoats to ministers and funeral directors through the mail with credit extended for a full “week’s free trial.” No kidding.
Blair, 220 Hickory Street, Warren, PA 16366, 814-723-3600, www.blair.com 9.(1) GAP.COM Men who named it their favorite apparel site: 3.7 percent Price was the primary consideration here, also, and Gap basics are hard to beat (jeans for $24.99). Perhaps the best thing about shopping gap.com is its return policy: Don’t like what was delivered to your house? You can return it to any Gap store.
Gap, 2 Folsom Street, San Francisco, CA 94105, 650-952-4400, www.gap.com 10.(1) LLBEAN.COM Men who named it their favorite apparel site: 3.7 percent Guys chose this site because of product quality, and in a strange twist of coincidence, llbean.com’s home page advertises: “Polos of unmatched quality.” And they’re just $19.50. You can’t beat that with a stick.
L.L. Bean, Casco Street, Freeport, ME 04033-0001, 207-865-4761, www.llbean.com Source: STS Market Research; (1) Signifies a tie; originally published in DNR on April 21, 2003