Book Review: Flight Behavior

I recently read the novel Flight Behavior by Barbara Kingsolver, a book about climate change. When I first began reading the book I had no intentions of doing a review, but as I got deeper into the book, and the characters voiced their opinions, about media in general, my intentions changed.

The premise of the book is that millions of monarch butterflies migrate to a rural area in Tennessee for the winter instead of going to their usual location in Mexico. After they are Flight Behaviordiscovered by Dellarobia on her family’s land, and the media gets involved with a news story, people from around the world begin showing up including a scientist. The next several months the scientist, Dr. Ovid Byron, and his team attempt to ascertain why the monarch butterflies wintered in Tennessee.

There have been discussions in the media and scientific journals about how monarchs are decreasing in population. While some believe the cause is climate change, others believe it is the use of pesticides and some believe it is a combination of both. For example, Andre Leu, IFOAM President and author of The Myths of Safe Pesticides, quotes in his book, “Herbicide-resistant plants….have increased the use of glyphosate, which kills all other plants including milkweed, the only type of plant that monarch butterflies use for laying their eggs.” The author cites that milkweed has declined by 60 percent and monarchs in the U.S. that winter in the forests of Mexico has dropped from 1 billion in 1997 to 33.5 million. The milkweed fact above was mentioned in Flight Behavior.

I”m not going to use this space to debate climate change; rather, I’m going to use this space to discuss the role of media in the conversation. Today, media is quoting “experts” about climate change (and other issues) that are in fact not experts at all. Where are the credible scientists and researchers who are doing the work around climate change in this conversation?

Many scientists do not like how they are portrayed in and by the media. Reporters often spend more time being skeptical about the facts being delivered by a respected scientist then they do when speaking to a person who uses social media to get his/her word out effectively but has no basis in training or education to be discussing the scientific merits of an issue. (In other words, scientists don’t speak sexy talk).

Dellarobia and her husband Cub, give us an example: “Here’s the thing,” she said. “Why would we believe Johnny Midgeon about something scientific, and not the scientists?” Continue reading

Global Investment for Climate Change Falls Again

According to a new report from Climate Policy Initiative, global investment in activities that reduce the threat of climate change fell for the second year in a row from USD $359 billion in 2012 to USD $331 billion in 2013. The report, “Global Landscape of Climate Finance,” found while public sources and intermediaries contributed $137 billion, private investment dropped by $31 billion (all numbers USD).

Global Landscape of Climate Finance 2014The study found that the decrease in private funds was due largely to falling costs of solar PV. Solar development costs were down $40 billion in 2013 as compared to 2012. However, the report states that the situation remains grave: The International Energy Agency (IEA) estimates that an additional $1.1 trillion in low-carbon investments is needed every year between 2011 and 2050, in the energy sector alone, to keep global temperature rise below two degree Celsius. In other words, the world is falling further and further behind its low-carbon investment goals.

Climate finance spending was split almost equally between developed (OECD) and developing (non-OECD) countries, with $164 billion and $165 billion respectively. Nearly three-quarters of all spending was domestic: It originated in the country in which it was used. Private actors had an especially strong domestic investment focus with $174 billion or 90 percent of their investments remaining in the country of origin. These figures illuminate a bias by private investors toward environments that are more familiar and perceived to be less risky. However, public sector money made up the vast majority of developed to developing country flows, which fell by around $8 billion from the previous year to between $31 and $37 billion in 2013.

“As policymakers prepare a new global climate agreement in 2015, climate finance is a key ingredient to bring the world on a two degree Celsius pathway. Our analysis shows that global investment in a cleaner more resilient economy are decreasing and the gap between finance needed and actually delivered is growing,” said Barbara Buchner, senior director of Climate Policy Initiative and lead author of the study. “Our numbers demonstrate that most investment is happening at the national level with investors favoring familiar environments they perceive to be less risky. This implies that domestic policy frameworks and appropriate risk coverage are critical to encourage investment.”

EU Leaders Lack Climate & Energy Leadership

According to several organizations, although European Union Heads of State agreed upon a climate and energy framework, it fails to provide industrial leadership for Europe. Both Ocean Energy Europe (OEE) and the European Wind Energy Association (EWEA) criticized the plan. OEE said the new greenhouse gas emission targets, renewable energy and energy efficiency will do little to capitalize on the security, employment and export potential of new energy sectors including ocean, wind and offshore wind energy. The groups argue the framework put Europe’s future energy security and the country’s position as a global renewable energy and climate leader at risk.

The European Council agreed to a 40 percent binding greenhouse gas emission reduction target, a 27 percent binding, EU-wide renewable energy target, and a 27 percent non-binding, EU-wide energy efficiency target.

Ocean Energy Photo ENE“If the EU is serious about tackling big issues such as energy security, unemployment and climate change, it needs to provide industrial leadership on climate and energy by setting hard and fast targets and reduce its exposure to highly volatile fossil fuel imports,” said Dr Sian George, CEO of Ocean Energy Europe. “Economies across the world will have to transition to low-carbon. By staying ahead of this curve, Europe can tap into massive export and job creation potential. This is as true for the first generation of renewable energy as it will be for the next generations, such as ocean energy technologies.”

In 2009, Europe agreed to climate and energy targets for 2020 helping to bring first-gen renewable energy industries to market in part due to market certainty. The new targets need to be higher, said George, for renewables to move into second generation renewable energy technologies.

Thomas Becker, chief executive officer of the European Wind Energy Association, said the lower unenforceable targets create market uncertainty and for the wind industry this “clarity” is critical to investors who rely on long-term policies to provide stability.

“The interconnectivity target is bewildering given the current political challenges Europe is facing. We’re in the midst of an energy crisis with Russia holding Member States to ransom over gas supplies,” said Becker. “Yet Heads of State see fit to trot out a meaningless target that will do nothing to improve connection in the Iberian Peninsula or the security of supply in the Baltic States, let alone allow an internal energy market to develop. On GHG reduction, this weakens the position of the EU for the climate talks in Paris next year,” added Becker. “I can’t understand how Member States are going to reach this target and who is guaranteeing that this is not just an empty shell. I can assure you that the other climate negotiators are very good at finding the holes in the cheese.”

Analysis: EU Can Cut Natural Gas Imports By Half

Ecofys natural gas reportAccording to a new report, ramping up cost-effective investments in renewable energy and energy efficiency can help the European Union cut its dependency on natural gas by half. The analysis also found this measure could reduce carbon emissions by 49 percent or more, or drop emissions below the 1990 level by 2030, more than is currently proposed. The report was released just days before the European Council meets to set new climate change targets.

The study, “Increasing the EU’s Energy Independence: A No-Regrets Strategy for Energy Security and Climate Change,” was authored by international consultants Ecofys as part of the Open Climate Network (OCN). The report finds that natural gas consumption can be halved overall by implementing cost-effective measures that accelerate the use of renewable energy and efficiency improvements in industry, buildings and energy supply.

Relative to current projections, these measures can achieve:

    • 58% reduction in gas consumption from buildings (equal to 23% of all natural gas presently consumed by EU);
    • 20% reduction in gas consumption from industry (equal to 5% of all natural gas presently consumed by EU); and
    • 63% reduction in gas consumption from power generation (equal to 19% of all natural gas presently consumed by EU).

Replacing natural gas imports with clean alternatives will enhance Europe’s stability in energy supply, increasing resilience to possible interruption from unstable suppliers.

“Contrary to popular belief, Europe can be energy independent,” said Jennifer Morgan, Director of the Climate and Energy Program at World Resources Institute. “This analysis shows that the EU can cut natural gas imports in half without raising costs for consumers. This is a win-win approach for the EU, increasing its energy security and raising the bar for climate action.”

Clean Tech Will Provide Jobs in Emerging Countries

According to a new report from World Bank Group, there are significant clean tech opportunities for small and medium-sized enterprises (SMEs) in developing countries. The new report, “Building Competitive Green Industries: the Climate and Clean Technology Opportunity for Developing Countries,” frames responding to climate change as an extraordinary economic opportunity, particularly in developing countries. The report, published by infoDev, recommends actions by the public and private sectors to foster the growing market for SMEs in the clean technology sector.

World Food Bank Clean Tech report“Fostering home-grown clean-tech industries in developing countries can create a sustainable and wealth-producing sector of the economy,” said Anabel Gonzalez, senior director for the World Bank’s Global Practice on Trade and Competitiveness, “While simultaneously addressing such urgent development priorities as access to clean and affordable energy, clean water and climate-resilient agriculture.”

In just the last decade, clean technology has emerged as a major global market. Over the next 10 years, an estimated $6.4 trillion will be invested in developing countries. Of the total market in developing countries, some $1.6 trillion will be accessible to SMEs, according to the report. China, Latin America and Sub-Saharan Africa are the top three markets in the developing world for SMEs in clean technology, with expected markets of $415 billion, $349 billion and $235 billion, respectively for sectors such as wastewater treatment, onshore wind, solar panels, electric vehicles, bioenergy, and small hydro.

More can be done to support green entrepreneurship. As sited in the report, clean technology SMEs face daunting challenges, particularly in accessing early and growth stage financing. Countries can help by creating targeted policy incentives to encourage their own clean technology sectors. The report provides policymakers with a range of practical instruments that help support SMEs in clean technology sectors such as innovative finance, entrepreneurship and business acceleration, market development, technology development, and the legal and regulatory framework.

Enviro Groups React to Prez Obama’s Climate Speech

“Yes this is hard, but there should be no question that the United States of America is stepping up to the plate. We recognize our role in creating this problem, we embrace our responsibility to combat it. We will do our part,” said U.S. President Barack Obama during the 2014 United Nations Climate Summit that is taking place this week in New York.

During his speech he pledged to put forth a proposal to continue combating climate change beyond 2020 as well as committed to addressing the serious and growing impacts of climate change that the poorest and most vulnerable around the world are already facing. In addition, he took responsibility for America’s role in climate change.

“As I sat in the audience today, I heard President Obama demonstrate the kind of climate leadership the world needs. He made it clear the U.S. is serious about fighting climate change through major cuts to our carbon pollution and other greenhouse gas emissions,” said Frances Beinecke, president of the Natural Resources Defense Council (NRCD) after the speech. “He promised to help communities around the world become more resilient and speed their development of clean energy. And he challenged other nations to step up their climate actions by promising a commitment to our own. This was a message of hope — hope that together we can head off the worst damages from climate change and leave our children a healthier world.”

Jennifer Morgan, director, Climate and Energy Programs for the World Resources Institute welcomed the President Obama’s clear focus and personal commitment. “I am encouraged by President Obama’s promise to put forth an ambitious post-2020 climate commitment early next year. Strong signals that the United States is decarbonizing its economy will set the stage for a successful outcome at the climate negotiations next year. As growing evidence shows, investing in a low-carbon economy creates jobs, reduces air pollution and improves people’s lives. The United States now must build on the importance progress made in recent years.”

It has been five years since the last climate summit in Copenhagen and the next summit will take place next year in Paris. Obama noted that scientists have learned a great deal more about climate change in the past few years and that they will continue to learn more. He also stressed that climate change is happening and action will mean survival.

“As the President made clear, we don’t have the luxury to act as though climate change isn’t happening,” continued Morgan. “For the most vulnerable communities, taking action now is a matter of survival. The good news is that we have the technology and techniques in hand to both shift to the low carbon economy and build resilience to climate impacts. President Obama’s announcement today is a key step in putting those tools to use. Better and more information about climate impacts is one of our most powerful tools to combat climate change. The President has signaled his commitment to ensure everyone around the world has access to the data they need to anticipate and protect themselves from the consequences of global warming.”
Continue reading

Is Obama is Own Worst Enemy on Climate?

The People’s Climate March” has received worldwide attention to kick off Climate Week in New York and an ad in the New York Times is asking if President Obama is his own worst enemy when it comes to climate. The ad tells the president that if his administration accepts the Environmental Protection Agency’s proposal to alter the Renewable Fuel Standard (RFScreen Shot 2014-09-22 at 11.37.27 AMS) he “will have inadvertently done more to damage [his] climate legacy than [his] worst enemies.”

The ad warns that the proposal would let oil companies off the hook for blocking competition from American renewable fuels, and prompt an exodus of investment in cellulosic ethanol—the world’s cleanest motor fuel—to China and Brazil.

In the ad, the Advanced Ethanol Council and Biotechnology Industry Organization caution President Obama that investments in additional cellulosic production beyond these four plants will likely shift overseas if the President adopts the flawed methodology of the EPA proposal, regardless of whether he decides to actually raise the renewable fuel targets in the rule. This month, two commercial scale cellulosic ethanol biorefineries came online in Iowa and Abengoa will be hosting a grand opening for its cellulosic ethanol plant in Kansas in October.

Food, Water Security Focus of Water for Food Event

The role of data in wWFF_cvent_banner_670px_nogates2ater and food security will be explored in the upcoming Water for Food Global Conference taking place in Seattle, Washington October 19-22, 2014.

Global food demand is growing. With a changing climate and increased competition for scarce water resources, people are now faced with the complex challenge of needing to double agricultural production by 2050 with less water than is used today. A topic of interest is how to use the tremendous amount of data we now have—from technology ranging from remote sensing to smart mobile devices—to effectively address this problem.

Water for food logoHosted by the Robert B. Daugherty Water for Food Institute at the University of Nebraska in association with the Bill & Melinda Gates Foundation, “Harnessing the Data Revolution: Ensuring Water and Food Security from Field to Global Scales,” will bring together international experts in the fields of science, technology, policy and practice to discuss potential solutions to achieve a more water and food secure world. The conference will focus specifically on how data can improve the productivity and sustainability of small and large farmers.

Don’t miss your chance to be part of this important discussion. The early registration discount ends September 18, 2014. For more details, visit waterforfood.nebraska.edu/wff2014/.

CGI America Launches Feed-Out Program

The world is about to see the first market-based, fixed-price funding program for solar and renewable technologies through a Feed-Out Program. The program, the brain-child of the Clinton Global Initiative America (CGI America) and Demeter Power Group, has a goal of helping modernize the nation’s power grid with distributed energy.

Clinton Global Initiative logo“The Feed-Out Program will bring together independent power producers and financiers to enable the lowest-cost, fixed-price offering for renewable energy,” said Michael Wallander, Demeter Power Group founder and president. “But unlike other similar ‘feed-in-tariff’ programs, the energy will be used on the customer-side of the meter.”

According to CGI, $1 trillion a year – a total of $36 trillion – is needed for investment in sustainable energy infrastructure to successfully reduce greenhouse gas emissions 50 percent by 2050. The Program will help tackle this challenge focusing primarily on funding for solar energy while also enabling cost-effective investment in energy storage, fuel cells and electrical vehicle car charging stations.

Yann Brandt, Demeter Co-Founder and EVP of Development noted, “What retail tenant or business owner would not want to save money on their energy bills while offering customers and employees the ability to shade their cars and power up with solar energy? We enable funding for solar-powered carports with electric vehicle charging stations at a net-negative cost to the customer.”

Demeter Power Group logoDemeter is contributing its finance mechanism – PACE3P – to help overcome credit-related challenges that have prevented scalable finance programs in the past. Demeter explained that PACE3P ties services fees to the buildings where the energy is used through a voluntary assessment on property tax bills.

Initially the Program will make financing available to commercial properties located in Northern California communities participating in the California FIRST property assessed clean energy (PACE) Program offered through the California Statewide Community Development Authority. Interested participants must register with Demeter to participate in the platform, which is expected to launch in the first quarter of 2015.

U.S. Mayors Expand Climate Protection Agreement

U.S. Mayors have signed a revised climate protection agreement that for the first time focuses on local actions to adapt cities to changing climate conditions. The agreement is also aims to build grassroots support for local conversation efforts. The action took place during the 82nd Annual U.S. Conference of Mayors (USCM) meeting where one area of focus was climate change and the role energy efficiency and renewable energy could play in reducing greenhouse gas emissions such as carbon.

14307537950_ca123598fd_zThe Agreement also urges federal and state governments to enact bipartisan legislation, policies and programs to assist mayors in their efforts to lead the nation toward energy independence. Following the signing ceremony, U.S. Energy Secretary Ernest Moniz and Environmental Protection Administrator Gina McCarthy congratulated the Conference on their work and engaged in an interactive discussion with mayors from the audience.

USCM President Sacramento Mayor Kevin Johnson said mayors have been leaders on climate protection, whether it’s cutting carbon emissions or preparing their communities for the effects of climate change. “In the 3.0 era, mayors are innovating, working with the best and the brightest, to lead on climate. Mayors are getting smart about sustainability. We’re moving from fossil fuels to alternative fuels, from waste to reuse. Mayors are using technology and innovation to do what we couldn’t do ten years ago. We’re boosting our economies and protecting our climate at the same time.”

The climate initiative was first launched 10 years ago in February of 2005 and at the time the U.S. Mayors’ Climate Protection Agreement was a landmark pledge by mayors from all across the country to take local action to reduce carbon emissions from city operation and by the community at large, consistent with the goals of the Kyoto Protocol. More than 1060 mayors signed the Agreement, mostly representing larger cities. Since then, USCM has been recognizing mayors for their successful efforts through its annual Mayors’ Climate Protection Awards.

USCM Energy independence and Climate Protection Task Force Co-Chair and Bridgeport, CT Mayor Bill Finch noted, “This is not a cause for mayors. This is a pragmatic problem that requires pragmatic solutions. Mayors across the country are investing in the future by tackling climate change head on. And, those who have signed onto the U.S. Conference of Mayors agreement have made more progress on beating back climate change in their cities than those who have not. Continue reading

Las Vegas & Gresham OR Win Climate Protection Award

The 82nd annual United States Conference of Mayors is underway in Dallas, Texas and Las Vegas, Nevada (NV) Mayor Carolyn Goodman and Gresham, Oregon (OR) Mayor Shane Bemis were awarded the 2014 Mayors’ Climate Protection Awards. The climate protection award is an initiative sponsored by The U.S. Conference of Mayors (USCM) and Walmart, and recognizes mayors for innovative programs that increase energy efficiency and reduce greenhouse gas emissions. An independent panel of judges selected the winners from a pool of applicants.

“Mayor Goodman and Mayor Bemis are changing the energy future of their cities and the nation, showing how local innovation can offer solutions to our growing climate challenges,” said Sacramento Mayor Kevin Johnson, president of The U.S. Conference of Mayors. “Mayoral leadership and successful local initiatives are a crucial part of our nation’s arsenal in combating climate-harming emissions.”

U.S. CONFERENCE OF MAYORS LOGOCindi Marsiglio, Walmart’s vice president of U.S. Manufacturing and Sourcing, added, “We are proud to join with the Conference in honoring these cities and their mayors for their leadership in curbing greenhouse gas emissions and improving the quality of life for their citizens,” said “These local initiatives cut energy use, clean the air, reduce emissions, and save money, all of which helps build stronger communities and a stronger economy.

Las Vegas, Nevada won for its net zero initiative in the Large City Category. The City of Las Vegas is challenging itself to become the nation’s first net-zero energy, water, and waste municipality. This net zero initiative has seen the construction of more than 1 million square feet of municipal green buildings. Additionally, more than 80 percent of the city’s 50,000 streetlights have been upgraded to LEDs. The city now has more than 5.25 Megawatts of solar photovoltaic at 30 facilities. These systems have reduced city energy consumption by approximately 15 percent, saving the city more than $1 million dollars annually. Comingled recycling at all city facilities has raised recycling rates to 55 percent, up from 20 percent five years ago. The city has reduced its municipal water consumption by 27 percent since 2008, through turf conversions, xeriscaping, and equipment installations throughout city facilities.

“We are proud of our net zero initiative and the progress we are making,” said Las Vegas Carolyn Goodman. “What is happening here in Las Vegas on energy innovation shouldn’t just stay here. All cities, as well as the nation, can benefit from net zero initiatives.” Continue reading

Fight Over Clean Power Plan Gets Dirty

I’ve written a bit about the Clean Power Plan – the U.S. Environmental Protection Agency’s proposed plan to reduce carbon emissions from utility plants by 30 percent by 2030. The plan has caused hope and consternation and both environmental groups and the utility industry is weighing in.

The Natural Resources Defense Council (NRDC) has cited a new disinformation campaign has been waged by “Big Polluters” who they say are intent on subverting the country’s first ever carbon pollution standards (aka, Clean Power Plan. In response, NRDC has launched a campaign of it’s own in response to the U.S. Chamber of Commerce Study and National Mining Association (NMA) who say that putting limits on carbon will increase electricity prices. However, both the Washington Post and Denver Post have fact checked the study and claims and found some of them to be false.

“The real truth is: We need to cut the carbon pollution spewing out of power plants to protect our health and future generations. We can do this, and save people money on their electric bills even as we invest in energy efficiency that creates hundreds of thousands of new jobs,” said Peter Altman, director of NRDC’s Climate and Clean Air Campaign.

NRDC launched the ad on national television outlets and digital platforms to challenge critics of carbon pollution standards proposed on June 2 by the U.S. Environmental Protection Agency. The standards, when finalized says NRDC, can reduce carbon pollution at least 30 percent by 2030 by empowering states and utility companies to work together to make reductions in the most cost-effective way for each state.

In addition to debunking opponents’ claims, the NRDC ad goes after Big Polluters’ efforts to undermine energy efficiency initiatives in a number of states. For example, utility and fossil fuel-funded front groups peddled disinformation to attempt a freeze on Ohio’s Alternative Energy Portfolio Standard (AEPS) and Energy Efficiency Resource Standard (EERS) in 2014.

But ramping up energy efficiency, NRDC has shown, can help accomplish the goals of President Obama’s Climate Action Plan, and help consumers. NRDC recently released an analysis showing that strong limits on carbon pollution from existing power plants could save Americans $37 billion on their electric bills and create a net 274,000 jobs. These jobs, growing mostly through investments in energy efficiency and renewables, can put to work electricians, roofers, carpenters, insulation workers, heating/air conditioning installers and heavy equipment operators, among others.

GRFA: UN Sustainable Goals Must Include Biofuels

This week the 12th session of the Open Working Group on Sustainable Development Goals began at the United Nations in New York City. In response to the meeting, the Global Renewable Fuels Alliance (GRFA) is encouraging participants to include specific targets for biofuels developments as part of UN’s sustainability goals. In addition, GRFA stressed to delegates that the use of sustainable biofuels as a replacement for crude-based grfa_logo1transportation fuels significantly reduces greenhouse gas emissions while diving investments in agriculture.

“As participants continue to set new UN Development Goals for the next fifteen years they must keep in mind the positive affects that the global biofuels industry has on agriculture, the environment and the energy sector,” said Bliss Baker, spokesperson for the GRFA.

According to GRFA, the global ethanol industry alone this year will produce 90.38 billion litres of ethanol which will help the environment by reducing GHG emissions by 106.4 million tonnes. This year’s production record will reduce global GHG emissions by over 291,000 tonnes per day. This is equal to 21,279,808 cars being removed from the world’s roads in 2014 OR removing more than all of the vehicles registered in Malaysia off the road each year.

“Global biofuel production and use leads to a more sustainable environment because ethanol use is the largest single contributor to GHG reductions in transportation and the only commercially available alternative to crude oil,” added Baker.

The agriculture sector has also benefited from biofuels production over the years as developing countries adopt biofuel-friendly policies, said Baker. According to a recent publication of the United Nations Food and Agriculture Organization (UN FAO), “Increased agricultural productivity and output has ensured that the global supply of crops available forUN FAO Biofuels and the Sustainability Challenge non-biofuel uses has continued to grow over the long term.” Additionally, for every tonne of cereals used for ethanol production, on average one-third re-enters the food chain as animal feed. The UN FAO confirmed this in its report “Biofuels and the Sustainability Challenge,” stating that “the by-products of biofuel production can be useful sources of food”.

“In short, the global biofuels industry has increased the amount of food available for human consumption and feed available to farmers for livestock around the world,” said Baker.

The creation of sustainable green jobs going forward has become a priority for governments around the world. In 2012 the GRFA released a report that found that in 2010, global ethanol production supported nearly 1.4 million jobs in all sectors worldwide and contributed over $273 million to the global economy. A recent IRENA commissioned report confirmed that the global biofuels industry has grown, finding that in 2013, 1.45 million jobs were supported by the global liquid biofuels industry.

“It’s clear that because of the global biofuel industry’s ability to reduce our reliance on crude oil, reduce GHG emissions, increase agricultural productivity and create millions of jobs, the UN’s Sustainable Development Goals post 2015 must encourage further growth of the global biofuels industry,” concluded Baker.

FIFA World Cup to Feature Biofuels & Solar

FIFA World Cup BrasilThe FIFA World Cup 2014 is underway in Brazil and this year’s event features several renewable energy and sustainable measures never before seen during the event.

Sugar Cane Industry Association (UNICA) is supplying the governing body of the football fleet (known as soccer to those living in the U.S.) with ethanol. Flex-fuel cars from Hyundai, Model HB20 Edition FIFA World Cup, are running the streets and roads of Brazil powered with fuel from cane sugar.

The adoption of ethanol is one of the measures to avoid, reduce and offset emissions of carbon dioxide (CO2) released dioxide in the atmosphere, the ‘Football for the Planet,’ according to FIFA’s official environmental program that aims to reduce the negative impact of their activities on the environment. In Brazil, FIFA and the Local Organising Committee (LOC) of the 2014 World Cup are putting in place projects that address key areas such as waste, water, energy, transport, logistics and climate change.

Kids play football on the beach as Brazil prepare for the World Cup on June 11, 2014 in Maceio, Brazil. (Photo by Alex Livesey - FIFA/FIFA via Getty Images)

Kids play football on the beach as Brazil prepare for the World Cup on June 11, 2014 in Maceio, Brazil. (Photo by Alex Livesey – FIFA/FIFA via Getty Images)

For the consultant Emissions and Technology of Sugar Cane Industry Association (UNICA), Alfred Szwarc, the initiative of the FIFA program is extremely appropriate as sugarcane ethanol compared with gasoline. He cites sugar-based ethanol reduces 90 percent of greenhouse gases that cause climate change when compared to straight gasoline. Reducing global warming is one of focuses of the “Football for the Planet” FIFA campaign.

In addition to biofuels, Yingli Green Energy has provided dozens of solar panels to various operations involved with FIFA and this year the company plans to offset all carbon emissions arising from its promotional activities in Brazil to make the FIFA World Cup Brazil the greenest in history. The company’s efforts included all solar powered stadiums, commercial displays, customer hospitality, media activities, and employee travel and accommodation. To achieve carbon neutrality, Yingli has:

  • Supplied over 5,000 Yingli solar panels and nearly 30 off-grid solar energy systems to help power matches at multiple FIFA World Cup stadiums;
  • Partnered with ClimatePartner, an independent, certified environmental agency, to accurately calculate and verify emissions data for the duration of Yingli’s sponsorship activation in Brazil;
  • Committed to investing in carbon emission reduction certificates that are generated by a local Brazilian project, and that are certified by the Bureau Veritas Certification Holding SAS.

“By becoming history’s first carbon neutral sponsor of the FIFA World Cup, Yingli is honoring its commitment to our environment and to our planet,” noted Mr. Liansheng Miao, Chairman and Chief Executive Officer of Yingli Green Energy. “As a company whose products and mission are deeply intertwined with sustainability issues, we are dedicated to reducing the ecological impact of all aspects of our business operations, including our highly visible and pervasive marketing activities.”

Best Way to Curb Harmful Emissions? Restore the RFS.

The renewable fuels industry has not weighed in much on the debate surrounding the recent unveiling of the Environmental Protection Agency’s proposed regulation: Clean Power Plan. The proposed mandate, that is now open for comment, would reduce power plant emissions by 30 percent by 2030 using 2005 levels. According to Brian Jennings, executive vice president for the American ACElogoCoalition for Ethanol (ACE), while acknowledging the ambitions rule to limit GHG emissions from power plants, it must be noted that the Renewable Fuel Standard (RFS) has been successfully reducing GHG emissions from the transportation sector since 2007 when the legislation was enacted.

Jennings said that in 2013 alone, the use of biofuels cut 38 million metric tons of GHG emissions from the transportation sector – the equivalent of the emissions from removing 8 million cars on the road or permanently parking every motor vehicle in Florida. “In other words, the RFS is the strongest and most successful law ever enacted to reduce dangerous GHG emissions from transportation fuels,” said Jennings.

“If the Administration is serious about using the Clean Air Act to implement a broad-based effort to reduce GHGs across various sectors, the best and most important way to do that is to ensure that the RFS works as intended to drive higher usage of renewable fuels versus how EPA has proposed to reduce the RFS for 2014,” continued Jennings. “EPA’s current RFS proposal sets a dangerous precedent by letting oil companies off the hook when it comes to compliance with Clean Air Act GHG standards for transportation fuel. If the Administration expects power plants to comply with this new proposal by curbing their emissions, how can it let oil companies shirk responsibility for complying with the Clean Air Act RFS provision by refusing to allow consumer access to higher blends of ethanol?”