As members of the American Coalition for Ethanol (ACE) gather in Des Moines, Iowa this week to “Unite and Ignite” for their 26th annual conference, we’re reminded of some previous advice from Troy Prescott with Cardinal Ethanol about telling the good news story of ethanol.
“When you’re telling the truth, it isn’t hard to keep telling the story,” he told Joanna back when she talked to him during ACE’s Biofuels Beltway event last March in Washington, D.C., as about 70 ethanol backers gathered on Capitol Hill to tell that ethanol story (and you thought no one ever spoke the truth in Washington!).
Troy said they faced some real doubters in the Nation’s capital, including Utah Senator Orrin Hatch, who had just sponsored legislation to keep E15 from going to the marketplace. But he said they stuck to the facts about ethanol, and giving credit to the senator, Hatch’s office listened. Troy explained that while Utah is not a cornbelt state, it’s still in the senator’s and his constituents’ best interests to see ethanol succeed now, because today’s support of corn ethanol will pay off when the industry is able to move more to cellulosic, and places like Utah can reap the benefits.
“You just have to find the niche that gets them to start thinking, ‘Hey, this could be good for my state.’”
While he realizes he’s not going to convert everyone, Troy believes continuing to tell ethanol’s factual story, even to those in the cornbelt, will pay off in the long run, bit-by-bit.
“You just gotta keep chippin’ away, getting your word out,” he concluded.
Listen to Joanna’s interview with Troy here: Troy Prescott, Cardinal Ethanol