Another approach and discussion is emerging surrounding messaging and education of global climate change. Green communication specialists will gather in May for a summit to refine the cause that clean energy and sustainable business practices are good policy and good business.
The first-ever Green PR summit rEnergize Communications Summit will be held May 23-25 to discuss how corporate brands, products and initiatives will be best positioned for success in the new era of climate change and sustainability. Communication experts from corporations, organizations, trusts, foundations, and local and state government will be working together to create a unified messaging strategy that will prepare people for the global changes already under way to alleviate the destruction of climate change.
“There is a disconnect between the importance that people place on the environment and what sustainability actions they are willing to adopt,” said Joanna Schroeder, APR and Principal of 4R Communications, the company spearheading the summit. “Now that the world has embraced the issues surrounding climate change, and policy is underway to mitigate potential damage, we need a concerted communications effort that will help educate and prepare the public for these inevitable changes.”
Conference speakers include Cara Pike, Director of Our Social Capital Project and author of Climate Crossroads: A Research-Based Framing Guide; Autumn Salamack, Aveda; Greensburg, Kansas Mayor Bob Dixson; Brian Davis, CleanBiz Horizons; Jim Lane, Biofuels Digest; and Greg Pahl author of The Citizens Energy Handbook.
Register by March 15 to receive free registration to the webinar, “5 Key Barriers to Environmental Engagement,” as well as for conference registration discounts. For a full list of speakers, and to register, visit www.rEnergizeMedia.com. You can also follow news about the conference on Twitter at #GRPR.