Ethanol Promotion at Biker Rally

RFA Biker PromoThe ethanol industry is reaching out to motorcyclists this summer with a promotion aimed at bikers attending the 69th annual Sturgis Motorcycle Rally August 3-9 in Sturgis, SD.

The Renewable Fuels Association is partnering with the popular Buffalo Chip Campground and the Buffalo Chip Gazette to promote the use of ethanol blended fuels as a way to fight dependence on foreign oil. RFA is also providing a wide range of merchandise and promotional materials to staffers, volunteers and riders at this year’s event.

RFA Director of Market Development Robert White says the Sturgis rally offers an opportunity to highlight the efficacy of ethanol-blends in all engine types. “At nearly 10% of the nation’s fuel supply, ethanol can be found in nearly every gallon of gasoline sold. It is providing a growing renewable alternative to petroleum that is safe and effective for use in all engine types, including motorcycles.”

New Ethanol Awareness Efforts

The Renewable Fuels Association is targeting motorcyclists and increasing its on-line presence with new marketing efforts.

Ethanol Report PodcastThis edition of “The Ethanol Report” features an interview with Renewable Fuels Association Director of Market Development Robert White about some new tactics they are using to promote ethanol and answer questions about its use. White talks in particular about one upcoming event that will target thousands of motorcycle enthusiasts, RFA’s new website “Choose Ethanol,” and using social media tools to reach out to the public.

You can subscribe to this podcast by following this link.

Listen to or download here:

Flex-Fuel Photo Challenge

Photos from your summer vacation could mean cash in your pocket if you enter the Renewable Fuels Association (RFA) “Flex Fuel Challenge” Summer Photo Contest. All you have to do is submit a photo of photo of yourself on vacation and submit it.

RFA e85A panel of judges will choose one lucky first place winner, based on equal parts creativity and quality, to receive a $1,000 fuel gift card. The submission with the most on-line votes will receive a $100 fuel gift card and four weekly drawings will be held for $100 gift cards. In addition, the first 500 submissions automatically receive a $10 fuel gift card.

The contest deadline is July 31st and is open to all U.S. residents over the age of 18. Once all submissions are accepted, then the entries are open to receive votes from August 3rd through the 28th. Anyone and everyone can vote for their favorite photos.

Contest rules, deadlines and entry form can be found at e85challenge.com.

Take the Flex-Fuel Challenge

Young people all over the country are encouraged to take the Flex-Fuel Challenge and help pave the way for our nation’s renewable energy future.

RFA e85The Renewable Fuels Association is kicking off the initiative today at Kansas State University and unveiling a new website, e85challenge.com to get college students engaged in the debate surrounding issues that impact their future: the economy, energy and the environment.

The challenge encourages them to produce a short video, take a photo, or even write a song about creative ideas on renewable energy that will impact future generations. Robert White, Director of Market Development for the Renewable Fuels Association, says the most creative of those entries can win some nice prizes. “Their own peers will decide who wins,” said White. “The overall winner will receive a MacBook Air laptop and each week we will be giving away a portable Passport™ hard drive in a drawing.”

White says they will be promoting the challenge during appearances at the top 15 college campuses nationwide, but anyone can enter on-line.

Listen to an interview with Robert here, conducted by Domestic Fuel reporter Joanna Schroeder at last week’s Commodity Classic:

Ethanol – Right Here, Right Now

RFA AdThe Renewable Fuels Association has released a new television ad focusing on the important role ethanol is playing in our nation’s economic, energy and environmental future by creating jobs, developing new technologies, and reducing our dependence on foreign oil.

In just 30 seconds, the ad entitled “Right Here, Right Now” stresses that our energy future starts at home with 180 ethanol plants nationwide, fueling the economy with over 300,000 green jobs.

Watch the ad here:

UF Student Wins Ethanol Contest

The University of Florida Gators are National Champions again this year and now a UF student has won free ethanol-enriched fuel for a year.

Edgar the GatorUniversity of Florida student Joshua Nicdao won the Ethanol Challenge grand prize, valued at $1300, as part of the 2008 Fox Tailgate Tour. The contest was sponsored by the Ethanol Promotion and Information Council (EPIC) to help promote the economic and environmental benefits of ethanol to football fans and college students across the country.

“I still can’t believe I won. When I registered for free ethanol fuel for a year, I never thought I’d win,” said Nicdao. “As a student, having a year’s worth of ethanol will be a huge help to me financially, and it’s great that ethanol also helps environmentally.”

The Fox Tailgate Tour visited the University of Florida campus in October 2008 for the LSU vs. UF game where Nicdao participated in the ethanol challenge and entered to win the grand prize.

Officials with EPIC, which recently became part of the newly-formed Growth Energy organization, said they received thousands of entries for the contest and were pleased with their involvement in the tour to help promote ethanol.

South Dakota Corn Sponsors Ethanol Bowl

South Dakota CornThe South Dakota Corn Utilization Council is partnering with Northern State University to present the First Annual Ethanol Bowl next month.

The premiere event will feature the NSU Wolves facing Northern Sun Intercollegiate Conference rivals the Augustana Vikings on November 8 at Clark Swisher Activities Complex in Aberdeen, S.D.

“Northern State looks forward to celebrating a growing industry in our region and enjoy some great NSIC football,” said Bob Olson, NSU Athletic Director.

Ethanol Supports Oil for Music Tour

Bartering musical talent will result in more than just entertainment for more than 3.2 million Americans; it will turn into free fuel.

Music is OilOn Saturday, October 11 at 11 am eastern time, the Ethanol Promotion and Information Council (EPIC), along with 2020 Vision, 3 Kingdoms Entertainment, Exxon, Lehigh Gas, International Reciprocal Trade Association, Pennsylvania Gasoline Retailers and Allied Trades, will stand together at an Exxon gas station in Philadelphia to announce a revolutionary world tour and film titled, Music is Our Oil (MIO).

The MIO world tour is scheduled to kick off in June 2009, and will send America’s greatest hip-hop and rock artists to oil producing countries to barter their musical talent for 20 million barrels of oil. The 20 million oil barrels will transform into 125-gallon MIO gas cards, which will be distributed to 3.2 million Americans through the Temporary Assistance for Needy Family (TANF) program.

“The rising cost of energy has created a strain on all consumers across the country. Through the Music is Our Oil program we will not only be dispensing gas cards, but we’ll also be encouraging consumers to fill up with E10,” said Toni Nuernberg, executive director of EPIC.

Following the press conference a free concert titled BETA TEST will be held at 3 p.m. EST at the Exxon gas station, which is being dubbed Rock & Roll Exxon for the day. The free concert will feature 10 indie rock bands and hip-hop artists bartering for a full tank of gas that will be turned into a 25-gallon MIO gas card to be given to low-income families through the TANF program.

Extreme Makeover: Ethanol Edition

The Dirk Devries family of Albert Lea, Minnesota are not only the recipients of a new home, courtesy of ABC’s Extreme Makeover: Home Edition. They are also the proud owners of a new F150 crew cab flexible-fuel vehicle, courtesy of the ethanol industry.

Extreme MakeoverFive Minnesota-based POET Biorefining facilities, in conjunction with the Ethanol Promotion and Information Council (EPIC) and Dave Syverson Ford, joined together to give the Devries family the new FFV valued at nearly $36,000 during filming of the show on Tuesday.

In addition, the biorefining facilities along with EPIC presented the family with a year’s worth of E85, valued at $6,000. The family will be able to use their E85 fuel card at the local Freeborn County Coop Oil Company.

“The community has really rallied around this event,” said Rick Mummert, general manager of POET Biorefining – Glenville. “Citizens and businesses have contributed to make this a great experience for all those involved. It’s an example of the true American spirit.”

No word yet on an air date for the show.

Food and Fuel Campaign Launch

The American Ag and Energy Council (AAEC) has launched a national radio campaign featuring a “Food and Fuel Update.”

The ads will be running on nationally syndicated shows including Rush Limbaugh and Sean Hannity, in addition to local radio stations throughout the United States.

The “Food and Fuel Update” features Mark Pearson, a nationally respected agriculture and economic expert and host of Public Television’s “Market to Market.”

In the first 30 second radio spot, Pearson says, “We’re sending $500 billion a year to hostile nations like Iran. But America doesn’t need to be dependent on foreign energy. We have a clean, renewable energy source right here — ethanol.”

The American Ag & Energy Council was formed last month as a coalition of agriculture, renewable energy, academia and others for the promotion of modern agriculture and renewable energy. Members include Big River Resources, Hawkeye Energy Holdings and Golden Grain Energy, with co-chairpersons from Iowa State University and the University of Illinois.

Tailgate Tour Takes Ethanol Message to College

The Ethanol Promotion and Information Council is taking a fun and educational message about ethanol to college campuses this fall as part of the 2008 FOX Tailgate Tour presented by Ford and Sirius Satellite Radio.

Tailgate TourThe 14-week road trip to this season’s biggest college football games offers unique promotional opportunities for EPIC, according to marketing specialist Jennifer Powell.

“College students are an untapped audience for ethanol. They’re educated and often focused on environmentally friendly issues,” said Powell. “Our messaging will tap into the environmental and economic benefits of ethanol, encouraging them to become ethanol fans for life.”

The Fox Tailgate Tour provides 20 live, on-air ethanol promos each week, prominent mentions on the FOX Radio website, and promotion throughout the tour’s 32-page magazine, in addition to six hours of tailgate activities promoting ethanol at each game.

Promotions feature the ethanol mascot Edgar the E Man and reach out to college students through the popular on-line social network Facebook. “The first 85 people from each tailgate venue to sign up as friends of Edgar on Facebook receive a free gift,” said Powell.

The main grand prize being offered at each tailgate stop is a year of free ethanol-blended fuel for one lucky winner. To find out where the Fox Tailgate Tour will be this weekend, check out www.TailGateTour.com.

New Ethanol Ad Campaign

RFA TV adThe Renewable Fuels Association has launched two new television commercials this week stressing the benefits of today’s domestic renewable fuels industry.

Entitled “Faces” and “Places,” the two 30-second spots feature real Americans from Hereford, Texas who are actively leading America toward a more secure energy future.

RFA TV adIn “Faces,” local Hereford residents explain why ethanol is critical to America’s energy future. In “Places,” the geographic diversity of America’s ethanol industry is on display as the self-proclaimed “Beef Capital of the World” is also home to two ethanol biorefineries.

RFA President Bob Dinneen says the purpose of the campaign is to spotlight the nation’s ethanol producers and give them the credit they deserve. “This industry is about real people all across the nation committed to doing their part to ensure a brighter energy future for generations to come,” Dinneen said. “Hereford, Texas, with 1.5 million cattle and two ethanol biorefineries epitomizes the importance of ethanol to America’s energy and economic security.”

See the two ads here.

Places – TV Ad from GoodFuels on Vimeo.


Faces – TV Ad from GoodFuels on Vimeo.

Wisconsin Celebrates E85 in Beaver Dam

The United Cooperative Cenex Convenience Store at N7160 Raceway Road in Beaver Dam, Wisconsin, is giving away free gift cards this Saturday with qualified purchases of E85 fuel. This is part of a statewide celebration recognizing ethanol’s contribution to the state’s economy and improved air quality.

During the Beaver Dam event, the first 85 Flex Fuel Vehicle owners who purchase 8.5 gallons or more of E85 between 10 a.m. and noon at the Cenex Store on September 20 will receive a $20 Cenex gift card. The card is courtesy of the Wisconsin Corn Growers Association. This is the latest in a series of events celebrating E85 and marking the 100th anniversary of the American Lung Association of the upper Midwest.

“E85 fuel is recognized as a Clean Air Choice by the American Lung Association of the Upper Midwest, so it is very appropriate that we celebrate our organization’s anniversary – and 100 years of better breathing – at the same time the state is marking its 100th E85 fueling station,” says Dona Wininsky, Director of Public Policy and Communications, for the Lung Association. “Using E85 can reduce ozone-forming pollutants by 20 percent and evaporative emissions by 25 percent or more. A typical flex-fuel driver can prevent as much as four tons of lifecycle CO2 and other pollutants from entering our air every year simply by fueling with E85 instead of gasoline. That helps make the air cleaner and better for everyone to breathe, which is the heart of our mission.”

Currently, there are 116 E85 fueling outlets in the state of Wisconsin.

Ethanol Tailgate Party

Edgar the E-Man will be partying with Albert and Sebastian this weekend in Gainesville, Florida when the Ethanol Promotion and Information Council kicks off its sponsorship with the Fox Tailgate Tour at the Florida vs. Miami football game.

Visitors at the tailgate tour will have the chance to compete in the Ultimate Ethanol Challenge, where competitors face off to test their ethanol knowledge. The winner of each contest gets a free fuel card. Edgar E-Man will be passing out scratch off cards giving people a code to enter online for a chance to win free fuel for a year. Tailgaters can also register by texting a code or dropping their name in a registration box.

Earth Friendly Fuel Location Opens in Kansas

ZarcoZarco 66 Earth Friendly Fuels plans to celebrate the opening of their eco-friendly fueling facility on Monday, June 30. The station is being designed under a public-private partnership as a demonstration project to showcase various energy technologies and feature sustainability elements on site.

Blends of ethanol, including E85, and biodiesel will be available at 900 Iowa St., in Lawrence, Kansas. Kicking off the celebration will be a press event that includes speakers: Sam Brownback, U.S. Senator, Kansas (invited); Pat Roberts, U.S. Senator, Kansas (invited); John Askew, Regional Administrator, EPA Region 7; and Adrian Polansky, Secretary, Kansas Dept. of Agriculture.

Ethanol fuel blend promotions will be held during the day from 11:30 a.m. – 2:30 p.m. E10 will sell at a 20 cent discount, E20 will sell for a 40 cent discount, E30 will sell for a 60 cent discount and E85 will sell for $1.85 per gallon.

Partners in this alternative fueling facility include: EPA Region 7, Ethanol Promotion and Information Council, University of Kansas, Kansas Dept. of Health and Environment, Kansas Dept. of Agriculture, Kansas Dept. of Revenue, Kansas Dept. of Commerce, Kansas Soybean Commission, Kansas Corn Growers, U.S. Dept. of Energy’s Office of Energy Efficiency and Renewable Energy in Kansas, Petroleum Marketers and Convenience Store Association of Kansas, and Zarco 66 Earth Friendly Fuels.