It is estimated 1.4 billion people, largely in developing communities, live without access to grid electricity. Across Sub-Saharan Africa, 90 million primary students are without electricity. And, each year, indoor pollution from dirty fuels results in four million deaths. To address this issue, the creators of Luci, MPOWERD, have partnered with FCB Garfinkel and the composers from Found Objects to shine a light on energy poverty in emerging countries. The collaborators have released a new animated video follows the journey of a young child and showcases how important access to energy is for his education and quality of life.
According to MPOWERD, Luci is an easy-to-use, high-quality solar lantern and task light that is lightweight, maintenance-free, safe and waterproof. It is a high-impact and low-footprint resource to increase access to reliable lighting across the globe.
Lee Garfinkel, CEO of FCB Garfinkel, said explaining energy poverty is tough when the public isn’t always aware of the problem. “The story of Kiama brings his daily struggle to life and, through the help of the Luci solar-powered light, illustrates how a simple idea can have an incredible impact.”
“Give Luci” tells the story of a boy named Kiama on his journey to and from school. Kiama, like many children, has big dreams. As Kiama heads home from school to have dinner with his family, he settles in but so does the sun. That causes Kiama’s world to go dark. Kiama’s lack of access to light means he, like millions of other children, cannot study at night or do his homework, which in turn dampens his dreams and his potential. That is, until Luci.
“We know that energy poverty is a topic that isn’t discussed very often,” added Scott Kling, President and COO of MPOWERD. “But making a big impact is easy. When people purchase even just one Luci light and gift it to someone in need, it can change the lives of a family of five and keep 320kg of CO2 out of the atmosphere annually.”